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Brand Activism is the act of businesses or high-profile individuals taking a stance on social or political issues. This trend can take on a variety of forms—from donating CSR funds to political organizations to creating social media campaigns about social movements, to amending a product offering to address a current socio-political issue. Expect to see greater investment in aligning strategic aims with socio-political issues as well as increased consumer scrutiny of the authenticity of Brand Activism initiatives.

Brand Activism


Social Commerce