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It has become commonplace to use social media for personal branding and self-promotion. Individuals are meticulously choosing which information, emotions, and aspirations to share on social media, and using digital content to socialize, network, and express themselves with the aim of self-promotion. This has given rise to influencers and brand advocates, for whom success is measured by the number of followers or subscribers. Self-promotion via the internet is the new claim to fame—and it can happen overnight.

Broadcast Self

KEY TRENDS

Connected World