Growing investment in social exposes it to new levels of scrutiny. Confidence in the ROI of social media marketing is at an all-time high. Social media has spent over a decade fighting to prove its place in the marketing mix—and it’s decisively found it. Marketers’ confidence in the value of social media marketing is at an all-time high. Last year, 83% of marketers in our social media trends survey reported having some level of confidence in the return on investment (ROI) of social media, up f rom 68% the year before. This year, we got more specific and asked how confident marketers were that social media was useful for marketing to or engaging with their audience. A whopping 96% of marketers reported some level of confidence.
Budgets on the line as bosses demand social receipts