As the lines between private and professional lives further blur, employer’s will be expected to take greater responsibility for employee health and well-being, calling for a corporate intervention. This is to be seen not only as an attraction and retention mechanism, but as an investment in productivity and social welfare. A healthy and happy workforce is a productive workforce, and a healthy society breeds a climate primed for business growth. Such interventions include things like helping employees quit smoking, lose weight through activity and diet, or improve fertility. For instance, the Big Five tech, Apple and META among them, are balancing reproductive reality and the demands of professional life by paying for their female employees’ egg freezing and redeeming paid expenses for abortion procedures. The so-called “perks arms race” might also include things like sponsoring genome sequencing, which instils employees with information to make better decisions. Yet, the challenge lies in finding the appropriate balance between supporting and caring for employees versus being perceived as invasive.