Data security threats are seen as one of the biggest challenges facing organizations in 2021. With an uptake in security breaches and data abuses in recent times, consumers are increasingly concerned about how brands manage their personal data. As a result, businesses are under growing pressure to strengthen their cybersecurity to protect their customers’ and users’ privacy. Data safety must be embedded into the brand’s DNA and inform how they design products, conduct themselves internally, and communicate with consumers.
Data Secure by Design