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Gen Alpha consumers born after 2009 are meeting and socialising with friends through multiplayer games like Roblox and Fortnite. Roblox boasts over 50 million active daily users. While global data is limited, 71% of US children under 18 play video games and 65% of American adults play video games. Online activity is becoming a mainstream hobby which drives aggressive investments and R&D in the digital space: in the first five months of 2022, more than $120 billion had been invested in the metaverse, more than double the $57 billion invested in all of 2021. The keyword search ‘virtual world’ in patent databases shows that 9,868 patents have been published since 2013 with the peak in 2020 at 1,042 patents and the US holding 3,762 patents followed by China’s 1,761 with international protection. Microsoft and IBM filed 484 and 340 of the patents.

Digital realities will evolve with generation Alpha.

KEY TRENDS

Extended Reality