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The quest for reasons to regularly indulge and party. Consumers are determined to find joy in simple, day-to-day moments. Much of the world is facing difficult financial times – for instance, 1 in 3 GB consumers plan to delay spending on big purchases in the next 12 months – but that doesn’t mean that happiness is necessarily out of reach. At a time when 43% globally say they love any excuse to have a celebration (source: Foresight Factory, 2022), there’s a strong desire to make the most of every moment, no matter how ordinary. That could mean regularly setting aside time to connect with nature, or sharing an unremarkable moment from your day with friends via social media.

Everyday Celebration

KEY TRENDS

Growing consumption