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Brands and products with scientifically-proven benefits stand out from the crowd, replacing unsubstantiated benefit claims with verified performance value. Consumers are increasingly scrutinizing brands and products through a microscope. As such, employing scientists, doctors, and biologists to certify product credentials differentiates brands from pseudo-value competitors and satisfies consumers' appetites for accurate information. Scientifically-sound brands that leverage science and technology and offer consumers precise, technical information will become the leaders in the trust economy.

Evidence Based Value

KEY TRENDS

Radical Transparency