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Extended Reality (XR) collectively refers to all immersive technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). It can also be powered by computer vision in some cases. XR offers businesses a powerful value proposition by enabling them to showcase products in new, interactive ways. This helps to reduce costs––such as floor space and transport––while improving productivity, revenue, and customer satisfaction. With the social distancing necessitated by the pandemic, the potential of XR as a business tool became more apparent than ever. The primary barrier to the widespread adoption of XR is that the initial implementation costs can be high.

Extended Reality

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Extended Reality