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Open Intimacy refers to the collective destigmatization of intimate and sometimes taboo topics like sex, sexuality, and menstruation. Tying in strongly with feminist and LGBTQI+ narratives, these topics are being discussed more openly, without judgment or shame. This serves to amplify previously marginalized voices and replace persistent misconceptions with healthier, more inclusive, and realistic portrayals of sexual wellbeing. Brands are increasingly participating in this reclamation of intimacy, developing related products and services and helping to encourage more open dialogue.

Open Intimacy

KEY TRENDS

Mindsets about health are changing