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Connected communities harness the energy of the crowd. Decentralised collaboration supplants top-down support. In a context where trust in authority is depleted, and where traditional sources of support such as the state are unable to offer sufficient help, consumers are turning to one another. We saw this in reaction to the Russian invasion of Ukraine, where consumers used Airbnbto book stays with Ukrainian hosts with no intention of actually visiting, to give money directly and speedily to those who needed it. In reaction to the cost-of-living crisis, consumers are setting up GoFundMe donation pages to crowdsource contributions for staples like baby formula and groceries. More broadly, we see growing adoption of peer-to-peer services. These include money-lending websites (from 12% in 2017 to 17% in 2022 globally), and lending services for household goods (from 12% in 2017 to 17% in 2022 globally) (source: Foresight Factory). Looking further out, the rise of distributed autonomous organisations (DAOs) and the development of Web3 suggests the potential for crowd-powered entities to play a more fundamental role in societies.

Peer Power


Differentiated Lifeworlds