Curation that empowers consumers' uniqueness. Inundated with an avalanche of new products, services and information, consumers are seeking out curation. And while the need for curation has been around for decades, new tools and tech offer consumers the chance to explore interests, values and even identities in a way that’s only limited by the boundaries of the user’s imagination. This means that mainstream culture is dead to many, so crafting that personal and seamless formula has become essential. Relevance-as-a-service is the name of the game. The rules? One size fits one.