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The impending purpose economy is on a collision course with demands for universal convenience, as instant anything often comes at an environmental and social cost. For many conflicted consumers, there's a growing tension between purchase and purpose. But as inflation bumps into the shift towards more conscious consumerism, more consumers will assess the value an item or service delivers both now and in the long term. Your call to action? Soothe their struggle and offer convenience without the culpability.

The emergence of conscious convenience

KEY TRENDS

Sustainable consumption