Consumers and brands will finally come together for impactful environmental change. With rising awareness of rising global temperatures, and consumers now facing the direct repercussions of climate change, there is a genuine concern for humanity’s impact on our planet. And every brand needs to make a concerted effort to make a difference.There is a growing sense of urgency to the conversation, as consumers don’t want to hear buzzwords like sustainability, green, or net zero. Instead, they need action that makes a genuine difference to the situation, with around 82% of consumers wanting companies to put people and the planet before profit. In the coming year, we expect disruptor brands focused on sustainability to take larger bites of their market. Savvier consumers will also interrogate ecological claims, leading to more backlash against potential greenwashing claims.
The environment will no longer be an afterthought