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Consumers are calling for greater transparency from governments, leaders, and brands alike. Transparency becomes synonymous with traceability as consumers are less satisfied with provenance claims and instead desire the ability to trace a product back to its origin. Knowing and trusting products’ origin and supply chain story helps to forge a connection between the consumer and the manufacturer, maker, or grower. Supply chains are moving out from behind the curtain and taking center stage—and technology will play an integral part.

Tracing Origin


Radical Transparency