top of page

Brands collab with artists to create visual interest via QR codes. QR codes on packaging that lead to games or product information have become popular, and brands across industries are now collaborating with popular and emerging artists in order to create more visually interesting, interactive campaigns that can be observed once QR labels are scanned. The American start-up Batch develops QR codes that can be added to physical products so that customers can scan them to automatically reorder desired products. The QR code can be integrated into the existing product design and, after being scanned by the smartphone, opens the respective company's app without users having to install it. This process can be integrated with Shopify. This will enable many online retailers to allow their customers to make regular purchases in a single click. Instead of a QR code, an NFC chip can also be integrated into the packaging to initiate the same order process.

Using a QR code to reorder products

KEY TRENDS

Direct-to-consumer